Google does not seem to understand that they provide “tools” and not something that requires constant updates and added features. I didn’t read too much of this post and the comments, but I wanted to comment because I agree with the problem of “forced change” and lack of backward compatibility. So thanks again Mel for sounding out the truth. I would like to have a choice here – I’m either moving to a new client account or for some reason I want to have two client account windows open. Final URL, business data, and other elements getting rejected with no alert to aid.Īnd what is with the opening up a new window for every account you want to switch to? The main window presents the settings and variables for that selection. The left sidebar should be ONLY for top level navigation This new column approach for both top level campaign selection AND settings for elements within that campaign is confusing. I think the main issue for me is the one you raise about the left sidebar navigation. I tried the editor every day for nearly a month, and like that book you keep hoping will get better once you get in a few chapters… it continued to disappoint and I put it down. I try to suppress my disdain for change and try to see the why benefit in the change. I had the exact same troubles and pointed them out loudly. Honestly, I was small part of a large beta testing group to see how usable the AW interface was. I wish you would stop mincing your words and tell us how you really feel! What do you think? Is Adwords Editor 11 a godsend, or has it killed your workflow mojo? Share in the comments! I do like being able to open multiple accounts at once, among other things about the new Editor. Even an extra 2-3 clicks adds up when you’re working with hundreds of ad groups. Especially when the workflow takes so many extra clicks.

Now, I’m sure I’ll get used to these lovely new features, just like I got used to Enhanced Campaigns. This is 2-3 extra clicks beyond what was needed in the old Editor. It defaults to “Text Ads.” It took me several tries to figure out that I had to then click AGAIN on “Call-Only ads” to see my ads. Look at this example for a call-only campaign:Ĭlicking on “ads and extensions” doesn’t show all your ads and extensions. You select a campaign in the tree, then you click the Ads section in the lower left, and sometimes you see ads and sometimes you don’t. Used to be, you’d click on the Ads tab, for instance, and see all the ads for whatever you’d selected in the tree – entire account, campaign, or ad group. I think part of the problem is the font itself – there’s less kerning between the letters – and part is the fact that nothing is graphic, so the eye isn’t drawn to anything. I realize it may be more Google-ish-looking, but it’s so small that my old eyes have trouble, especially when I’m working in Editor all day. Speaking of finding stuff, the font in the new Editor is tiny and hard to read. It’s easier to find what you’re looking for in a graphic square, like the old Editor, rather than in a long list of text, like the new one. Not only has it moved to a totally different location on the page, but it’s now in text only, rather than a picture-like graphic layout. The new one moved all that stuff down to the lower left hand corner, below the tree view. The old Adwords Editor had tabs across the top for Campaigns, Ads, Ad Groups, and Keywords, just like the online UI does. And note that Theresa said it took 6 hours to do something that would have taken 5 minutes in the old Editor. Or at least written a few nasty tweets to Adwords. I probably would have jumped out the window in frustration. Yep, 6 hours of work lost due to this thing crashing. I noticed a few crashes when I first downloaded Editor 11, but others are still having issues. But the new Editor has several huge flaws.

We all get used to a certain workflow, and it’s disruptive and frustrating to change it. Now, part of the reason I don’t like the new Adwords Editor is because I’m not a fan of forced change. It does have many features that the old version lacked, such as support for labels, shared library, and other features. Much has been said about how great the new Editor is. Recently, Google released Adwords Editor version 11 and sunsetted version 10.

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